Millie Mackintosh has announced that she's closing down her clothing line.
The former Made In Chelsea star has blamed the financial climate for forcing her to make the "tough decision".
She took to Instagram tonight to announce that she was ceasing her eponymous line with "great sadness".
The 28-year-old said: "As someone who has always been passionate about fashion, I realise I have been incredibly fortunate to have had the opportunity to build my own fashion business over the past four years.
Millie is closing her fashion line
She says it was a tough decision
"So, it is with great sadness that I have had to make the very tough decision to close it. Despite our best efforts and being a top seller with a number of our stockists, the financial climate in the fashion industry has proved immensely challenging and the business is no longer sustainable. The unwavering support from friends, family, influencers, the industry and customers has made this decision even harder.
"I want to take this opportunity to wholeheartedly thank everyone who has been involved, especially my immediate team whom it's been a privilege to work with."
Her fans were gutted by the news, and sent her their wellwishes.
One said: "So sorry to hear this. You are AMAZING & will build something brilliant again"
But it's a consequence of the financial climate
"Your clothing line was really nice," another posted.
While another wrote: "I wanted to buy your dresses!"
And another said: "oh my goodness this is the worst news ever"
Millie's clothes were sold in a number of high street stores and on websites like ASOS and Very Exclusive.
Meanwhile, it's been reported that Professor Green's ex-wife Millie has struck up a close friendship with Prince Harry's fiancée Meghan Markle .
Her fans are gutted
Millie with Meghan
American actress Meghan and Millie are said to have been friends since July 2016 - with Meghan being introduced to the reality star shortly after she started dating Prince Harry that year.
In September 2017, Meghan and Millie enjoyed a girls' trip to Soho Farmhouse in Oxfordshire - with Megs sharing a snap of them cycling around the grounds together on her (sadly since deleted) Instagram account.
While the friendship might be surprising to some, a royal connection for Millie is not that shocking considering her friend Spencer Matthews is now brother-in-law to Pippa Middleton , and her own current fiancé Hugo Taylor reportedly once had a fling with Princess Eugenie - so Mills would appear to be quite firmly in with the royal crowd.