Five Star Hotel sees five celebs trying to get the rating of their hotel on a Greek island up to five stars, obviously.
For once it’s the pampered stars' turn to serve as members of the public are waited on hand and foot.
Joey is taking part in the show alongside MIC’s Spencer Matthews , Geordie Shore’s Holly Hagan, Ex on the Beach hunk Ashley Cain and his old TOWIE co-star Lydia Bright.
But this isn’t Joey’s first foray into reality TV - he’s done virtually every show going and has provided toe-curling entertainment along the way with his loveable stupidness.
What do we know about Joey Essex?
Joey has a lovely set of gnashers
He was born Joey Don Essex in 1990, so was basically predestined for a reality series set in his home county.
His sister Frankie and cousins Chloe and Charlie Sims also starred in the show.
Joey has opened up about the loss of his mum in the past
Joey’s mum Tina died when he was just 10 years old. He and sister Frankie were told it was an accident at first but later in life they learned she committed suicide after suffering with mental health issues caused by candida - a yeast imbalance in the gut that can lead to depression.
Mum Tina, dad Donny, Frankie and Joey
Frankie and Joey
They were brought up by their dad Donny after she died. Joey revealed in his autobiography Being Reem that when he lost his mum it had a huge impact on him.
"Some people reckoned I stopped learning because of what happened to my mum. Almost like I froze in time. I don't know about that but I remember it hitting me really hard.”
What is he famous for?
James 'Arg' Argent and Joey Essex are close pals
Joey was one of the main characters in TOWIE, coming the phrase ‘Reem’ and among other things dating co-star Sam Faiers and becoming known for his unique sense of style, which helped him set up his own boutique shop, Fusey, in Brentwood.
He left TOWIE in 2013 after work offers started coming in from other shows including, All Star Family Fortunes, Celebrity Juice and Splash!
Flashing his abs in the jungle
In the same year he entered the I’m a Celeb jungle and finished fourth.
The following year he starred in Educating Joey Essex which played on his deep lack of knowledge on pretty much everything in life. It was intended to be a one-off but was turned into a series.
Posing on the slopes for The Jump
In 2015 Joey won the second series of skiing show The Jump and the next year appeared on Celebs Go Dating, where he got into trouble for dating his co-star Stephanie Pratt - which was against the rules. He made a guest appearance in the next series thanks to his endearing friendship with receptionist Tom Reed-Wilson.
Tom and Joey can't hide their love for one another
His next venture was to be E4 show Five Star Hotel.
He makes regular appearance on shows such as Loose Women, Through the Keyhole and This Morning.
Joey has also released fragrances and starred in adverts such as Batchelors Cup a Soup. In 2017 he launched a clothing line DAFDEA.
Is he single?
Currently he is and recently he told the Loose Women that he is planning on staying single for two years after spending the last four in relationships.
“I just feel like I’ve been in relationships for the past four years. Pretty much my whole life really. Think I need to step back, focus on my career,” he said.
He previously dated Sam Faiers and the couple got engaged while they were on TOWIE, but their relationship was volatile and they constantly split up, eventually calling it a day in 2014.
Joey had a fling with current TOWIE star Amber Turner while on a break from Sam and there were constant rumours that he and I’m a Celeb campmate, former Miss Universe GB winner Amy Willerton were more than friends. They denied it at first but Joey has since admitted they did enjoy some heavy petting.
Joey and Stephanie were an item for a while
While on Celebs Go Dating Joey and Stephanie Pratt hooked up but they split shortly after the show ended.
In 2017 he was pictured with new girlfriend, stylist Georgie Purves but that apparently fizzled out.
How much is he worth?
Joey's bank balance is pretty healthy
Despite not being the sharpest tool in the box, Joey’s made a pretty successful career for himself and is thought to be worth around £6million now thanks to his various brands and TV appearances.
Five-Star Hotel begins on E4, March 12 at 10pm and airs nightly for three weeks.