Five Star Hotel sees five celebs battling it out to ensure their hotel on a Greek island is worthy of the five star rating.
For once it’s the pampered stars' turn to serve as members of the public are waited on hand and foot.
Ashley is taking part in the show alongside MIC’s Spencer Matthews , Geordie Shore’s Holly Hagan, ex TOWIE star and all round reality favourite Joey Essex and his former co-star Lydia Bright.
But Ashley is no newcomer to reality telly or being in the limelight, thanks to a high-profile (in those circles) relationship with former Celeb Big brother star and plastic surgery fan Chloe Khan .
But who is Ashley Cain and what else is there to know about him?
Ashley once had to have surgery after an arm wrestle in a club went horribly wrong
Ashley Tomas Cain was born in 1990 in Nuneaton. Before his reality TV career, he was a footballer and made his professional debut for Coventry City as a substitute in 1990 and signed a year’s contract with them in the same year.
He also played for Luton Town, Oxford United, Mansfield Town, Tamworth, AFC Telford United and Romanian team, CS Gaz Metan Medias.
Unfortunately while playing for them, he suffered a nasty injury, rupturing his right Achilles tendon, and he was forced to return to England for treatment.
He's quite good at injuring himself and in 2016 had to undergo surgery when he 'snapped' his arm in an arm wrestle in a club.
Surgeons had to screw and plate the bone back together apparently after it broke.
What else is he famous for?
Ashley has done a few weights in his time, not that you'd know
On his Instagram page, Ashley describes himself as a BEAST… and also “Bad Boy of MTV, International DJ, Fitness Enthusiast, Entrepreneur and Luxury Car business owner", but you’ll probably best know him for his turns on MTV’s Ex on the Beach.
Ashley was one of the original cast members
He appeared in the first series and described himself as “a player” and said “he wanted a good girl, who cooks and cleans” - an evolved specimen then.
He revealed his perfect celeb date as Michelle Keegan , who at the time went into hiding (we made that last bit up). His ex Talitha Minnis was brought onto the show to ruffle his feathers.
He returned again for the All Stars series (far left) (Image: Barcroft)
He raised his er, chiseled head again in series two as Emily’s ex and promptly set about causing carnage and bedding lots of ladies.
In 2016, just like a bad smell, he returned to the All Stars series, this time as the ex of Kayleigh Morris .
He said at the time: "I went back to cause carnage. That's what I'm about. A lot of people dread going onto Ex On The Beach because they know what's going to come out of the sea but me, I'm a boss. Standard!”
Jemma on the left is a fan of a bad boy
And carnage was indeed caused when he dived under the duvet with a very willing Jemma Lucy , only to be interrupted by Kayleigh who was furious.
The ensuing barney between the two girls saw Jemma attack Kayleigh after she’d threw her make up in the pool. Jemma was booted off the show by bosses after spending two days in isolation.
Ashley has also starred in dating show Take Me Out and was featured on Just Tattoo of Us with his then girlfriend Chloe Khan.
Viewers saw host Stephen Bear riling him by taking the mickey out of the inking Chloe had designed for him and for ribbing him over the fact he’d also slept with his girlfriend.
Have Ashley’s charms bagged him a lady yet?
Chloe and Ashley made for quite a spectacle
It appears that despite his previous luck with the fairer sex, he is currently single.
His last girlfriend was former Big Brother star Chloe Khan, who spends most of her time having plastic surgery to fix parts of her body that weren’t broken in the first place.
The couple hooked up in 2016 after she left the Big Brother house and looked to be in a pretty serious relationship, designing tattoos for each other, licking each other’s faces in public and feeding each other Maccie D’s chips - a sign of true love.
Check out their quite incredible Halloween outfits on the link below, but don't blame us if your eyes are permanently damaged after.
There were even rumours they were engaged.
Date night - how romantic
However, in February 2017, Chloe confirmed they had split saying he was “a really good guy”.
Which leaves Ashley free to prey on any of the unsuspecting guests at the Five star Hotel…
Five-Star Hotel begins on E4, March 12 at 10pm and airs nightly for three weeks.